Outline your understanding of research and market analysis in the context of social marketing. Evaluate and illustrate its importance in this context using the case material provided

» Outline your understanding of the concepts of market segmentation, targeting and audience segmentation. Use the case material provided to illustrate your response. Word count: 550 words
» 1- Explain the importance of defining the reserch problem. Then, suggest the possible marketing research problem that fits this case
» Explain the importance of defining the reserch problem. Then, suggest the possible marketing research problem that fits this case
» A new chain of hyper retail stores is thinking of entering the Arab market. You are nominated to initiate a study to evaluate the Arab market potentiality for this retailing chain. Moreover, you are required to provide recommendations on where these retai
» Define Marketing environment. (5 Marks) b- Explain how changes in the demographic, cultural, and economic environments affect united airlines decision. (20 Marks) Word count: 300 words Question 2: (35 Marks) a- Define Market Segmentation, Market Segmen