A new chain of hyper retail stores is thinking of entering the Arab market. You are nominated to initiate a study to evaluate the Arab market potentiality for this retailing chain. Moreover, you are required to provide recommendations on where these retai

A new chain of hyper retail stores is thinking of entering the Arab market. You are nominated to initiate a study to evaluate the Arab market potentiality for this retailing chain. Moreover, you are required to provide recommendations on where these retail stores should be located and how they should be designed. In light of this case, answer the following:
1- Explain the importance of defining the reserch problem. Then, suggest the possible marketing research problem that fits this case? (10 marks)

2- Explain the differences between exploratory, descriptive and causal research. Then, suggest which of these types that best addresses the suggested marketing research problem? Justify your answer. (10 marks)

3- Data comes in different types; primary, secondary, quantitative and qualitative. In light of this statement you are required to: (20 marks)
a. Explain the differences between Primary and secondary data and explain how they could answer the marketing research problem of the above case. (10 marks)
b. Explain the differences between qualitative and quantitative data and explain how these two types could answer the marketing research problem of the above case. (10 marks)