Explain the factors that contributed to the higher-than-average response rates and the final results of the marketing effort in the case. Word count: 400 words

» Outline your understanding of the concepts of market segmentation, targeting and audience segmentation. Use the case material provided to illustrate your response. Word count: 550 words
» Define Marketing environment. (5 Marks) b- Explain how changes in the demographic, cultural, and economic environments affect united airlines decision. (20 Marks) Word count: 300 words Question 2: (35 Marks) a- Define Market Segmentation, Market Segmen
» 1- Explain the importance of defining the reserch problem. Then, suggest the possible marketing research problem that fits this case
» Explain the importance of defining the reserch problem. Then, suggest the possible marketing research problem that fits this case
» a. How can you define retailing? Explain it providing relevant examples of retailers in your own country. (10 Marks) b. Referring to the case study and concepts learned in B122 lecture; explain what kind of research should be done in order to choose the