a. How can you define retailing? Explain it providing relevant examples of retailers in your own country. (10 Marks) b. Referring to the case study and concepts learned in B122 lecture; explain what kind of research should be done in order to choose the

a. How can you define retailing? Explain it providing relevant examples of retailers in your own country. (10 Marks)
b. Referring to the case study and concepts learned in B122 lecture; explain what kind of research should be done in order to choose the most appropriate marketing strategies? (15 Marks)

» Define Marketing environment. (5 Marks) b- Explain how changes in the demographic, cultural, and economic environments affect united airlines decision. (20 Marks) Word count: 300 words Question 2: (35 Marks) a- Define Market Segmentation, Market Segmen
» Explain in your own words about your individual experience which you have gained during the study of this course. Support your answer with evidence and relate it to your learning with appropriate examples. a) How would you compare your contribution to th
» As described by the case study, explain the supply chain for Zara from raw material to consumer purchase
» 1- Explain the importance of defining the reserch problem. Then, suggest the possible marketing research problem that fits this case
» Explain the importance of defining the reserch problem. Then, suggest the possible marketing research problem that fits this case