2.1 Select a marketing concept such as service quality, perception, product image, e-service quality, product quality, consumers' motives, and consumers’ awareness, and apply the suggested marketing concept on AOU. For example, the research topic could be

2.1 Select a marketing concept such as service quality, perception, product image, e-service quality, product quality, consumers' motives, and consumers’ awareness, and apply the suggested marketing concept on AOU. For example, the research topic could be "measuring the image of AOU from the surrounding community perspective".(5 marks)

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» 1- Explain the importance of defining the reserch problem. Then, suggest the possible marketing research problem that fits this case
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