1. Comment on the relevance and suitability of hard or soft approach in highlighting issues faced by McDonald’s. ( 600 words) (20% marks) 2. Apply the Soft Systems Method to this situation case, including rich picture and conceptual mapping in order to

1. Comment on the relevance and suitability of hard or soft approach in highlighting issues faced by McDonald’s. ( 600 words) (20% marks)

2. Apply the Soft Systems Method to this situation case, including rich picture and conceptual mapping in order to brainstorm, analyse and make suitable recommendations. Provide a detailed narrative explaining your thinking process. (1500 words) (60% marks)

3. Investigate further suitable approaches and tools that could be used to investigate, illustrate and make recommendation to solving problems. Please consult all your course materials and undertake relevant literature search. (600 words)(20% marks)

» a. How can you define retailing? Explain it providing relevant examples of retailers in your own country. (10 Marks) b. Referring to the case study and concepts learned in B122 lecture; explain what kind of research should be done in order to choose the
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