MBA Course Code: BMMK5103 Course Name: Marketing Management Credit Hours: 3 Assessment: Assignments Assessment Type Details of assessment

MBA
Course Code: BMMK5103
Course Name: Marketing Management Credit Hours: 3
Assessment: Assignments
Assessment Type Details of assessment Marks distribution

Assignment-1
Refer to the case study on CISCO Systems on pages 79-80 Chapter2. You are required to:
1- Discuss how building brand in a business-to-business context is different from doing so in the consumer market.
2- Critically analyze CISCO’s plan to reach out to consumers. Is it a viable one? Why? Why not?
3- Offer suggestions/recommendations to CISCO Systems on how to develop its marketing strategies more effectively? (Word Count 2000 words)
Assignment 1 = 20%

Assignment-2
Industry-Based Research
Reference may be made to Chapter 4 : Conducting Marketing Research
You are required to:
1. Identify any organization of your choice.
2. Critically discuss the marketing research process of the chosen firm.
3. Offer five recommendations on how to improve the marketing research process and for the best practices in the firm. (Word count 3000 words)












Assignment 2 = 40%
Class Course work = 60%


Final Exam:
(3 Hrs.) Final Exam Structure
PART A
2 Essays
questions
(20 marks each) – answer BOTH
Level of learning:
Application and Analysis
TOTAL MARKS: 40%
Part A- 40 Marks
PART B
5 Essays
questions
(20 marks each), answer THREE
Level of learning:
Evaluation and Synthesis
TOTAL MARKS: 60% Part B-60 Marks






Final Exam = 40%
TOTAL COURSE ASSESMENT = 100%

The assignment MUST be uploaded on the LMS
Tutor:
Note: Instructions for the answers:
1. Word count for all answers should be 2000.
2. References should not be less than 5 .Including, books, journals etc.
3. E-Library should be used.
4. All answers should be in essay format.
5. Plagiarism will be penalized according to the policy of the university.