B203A – First Semester 2017-18

B203A – First Semester 2017-18
Tutor Marked Assessment
Effect of coordination between marketing and operations management

Essay Question (1000 words, 100 marks)
The coordination between various business functions of an organization is crucial for its success. Many of the quality gaps occur because of a lack of coordination between two or more business functions. The effect of coordination between the marketing function and the operations management function of a certain organization could have a big impact on quality.
Write an essay to explain the following:
• The role of the marketing function and the operations management function of an organization.
• The nature of the quality conflicts that could arise because of a lack of coordination between the two business functions. Explain in terms of actual quality, customers’ expectation, customer satisfaction and/or dissatisfaction.
• The importance of coordination between the two business functions.