EL320 1ST Semester, 2016-2017

Arab Open University
Tutor Marked Assignment (TMA)
FACULTY OF LANGUAGE STUDIES
EL320 1ST Semester, 2016-2017

Branch: Program: English Language and Literature
Course Title: Course Code: EL320
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EL320 TMA

(Prepared by EL320 Course Chair: Dr. Asim Ilyas)



Translate the following text into Arabic:


Are Newspapers Dying?
That’s the raging debate in the news business these days. Many say the end of the daily newspaper is just a matter of time – and not much time. The future of journalism is in the digital world of websites, not newsprint, they say.
Hold on, says another group of folks. Newspapers have been with us for hundreds of years, and while all news may someday be online, papers have plenty of life in them yet.
So who’s right? I’ll outline the arguments on both sides, and then you can decide.
Newspapers are in trouble. Circulation is dropping, display and classified ad revenue is drying up, and the industry in recent years has experienced an unprecedented wave of dismissing employees. Big newspapers like the Rocky Mountain News have been unsuccessful, and even bigger newspaper companies like the Tribune Co. have been in bankruptcy.
Those who claim that the print newspapers are dying say that the Internet is a better place to get news. On the web, newspapers are live, and they can supplement their coverage with audio, video, and the invaluable resources of their vast archives. For the first time in 60 years, newspapers are breaking news using an electronic method not paper. They conclude that the Internet will kill off newspapers.
Yes, newspapers are facing tough times, and yes, the Internet can offer many things that papers can’t, but some people have been predicting the death of newspapers for decades.
Radio, TV before the Internet were all supposed to kill newspapers, but they are still here. While newspapers no longer have the huge profit margins they did in the 1990s, but contrary to expectations, many remain profitable.
Rick Edmonds, the media business analyst, says the widespread reduction of employees in the newspaper industry should make papers more viable for some years to come. Ironically, years after predicting the death of print, newspapers still get 90 percent of their revenue from print advertising. And those who claim that the future of news is online and only online ignore one important point: online revenue alone just isn’t enough to support news companies.
One possibility may be a paid subscription, which many newspapers and news websites are increasingly using to generate much-needed revenue. A recent research study found that the paid subscription policy has been adopted at 450 of the country’s daily newspapers.
Data scientists are the new publishers. They study online readers’ behaviour with great curiosity: what time of day people read and which content consistently attracts them to find out their online reading habits and provide additional services.
All sorts of industries are looking at subscription-based business models, because we’re in the midst of a broad shift from a manufacturing economy where companies sell products to strangers in isolated deals, to a subscription-based economy where companies engage in ongoing relationships with their consumers.
So as long as papers continue to create great content, hire quality journalists and come up with inventive new ways to attract their readers, they’ll be fine.